MANILA, PHILIPPINES – What if a smartphone camera could approach the creative control of a professional production setup?
This is the idea surrounding the upcoming vivo X300 Ultra, the brand’s newest flagship set to be unveiled in the Philippines via Facebook livestream on May 23 at 6 PM.
A cinematic shift
Rather than refining conventional smartphone photography, the vivo X300 Ultra explores a more cinematic direction, drawing inspiration from professional production workflows where lighting, framing, and depth are intentionally crafted rather than simply captured.
This signals a shift in how mobile imaging is positioned: not just as a tool for documentation, but as a medium capable of more deliberate, visually expressive storytelling.
Before the official reveal, vivo has offered a glimpse into its imaging philosophy.
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Powered by dual 200MP Triple ZEISS Master Prime Lenses, the vivo X300 Ultra highlights flagship ZEISS optics, advanced telephoto capability, and cinematic imaging depth. It reflects vivo’s continued push to bridge smartphone convenience with the precision and discipline of production-level visual creation.
The direction raises a central question for creators and tech enthusiasts: how close can mobile imaging get to the creative flexibility of a pro-level camera system used in production work?
Watch the livestream
The answer will be revealed live with top celebrity and fashion photographer BJ Pascual, demonstrating the vivo X300 Ultra’s imaging power through a photoshoot with influential superstars Anne Curtis and Marian Rivera.
The public is invited to tune in to the official livestream on May 23, 2026, at 6 PM via the vivo Philippines Facebook page, and be among the first to witness what “Ultra” truly means for the next generation of mobile imaging.
Follow vivo Philippines on Facebook, Instagram, TikTok, and X, or visit the vivo website for updates. (END)
About vivo
vivo is a technology company that creates great products based on a user-oriented value, with smart devices and intelligent services as its core. The company aims to build a bridge between humans and the digital world. Through unique creativity, vivo provides users with an increasingly convenient mobile and digital life. Following the company’s core values, which include Benfen*, user-orientation, design-driven value, continuous learning and team spirit, vivo has implemented a sustainable development strategy with the vision of developing into a healthier, more sustainable world-class corporation.
While bringing together and developing the best local talents to deliver excellence, vivo is supported by a network of R&D centers in Shenzhen, Dongguan, Nanjing, Beijing, Hangzhou, Shanghai, Xi’an and more cities, focusing on the development of state-of-the-art consumer technologies, including 5G, artificial intelligence, industrial design, imaging system and other up-and-coming technologies. vivo has also set up an intelligent manufacturing network (including those authorized by vivo), with an annual production capacity of nearly 200 million smartphones. As of now, vivo has branched out its sales network across more than 60 countries and regions, and is loved by more than 500 million users worldwide.
*“Benfen” is a term describing the attitude on doing the right things and doing things right – which is the ideal description of vivo’s mission to create value for society.
Stay informed of latest vivo news at https://www.vivoglobal.ph