MANILA, Philippines — PLDT Inc. will subscribe to ₱1.215 billion worth of common shares in Kayana, a data-driven digital experience firm under the MVP Group.
The investment, involving 1.215 billion new shares at ₱1 each, keeps PLDT’s stake at 45%, alongside Meralco and Metro Pacific Investments Corp. with 27.5% each.
Kayana leverages group data assets to deliver hyper‑personalized customer experiences, aiming to drive new growth across telecom, power, and infrastructure businesses.
Analysts say the move underscores PLDT’s push to strengthen its digital ecosystem amid rising competition in the telecom industry.
PLDT shares closed at ₱1,347 on Tuesday, down ₱1 or 0.07%. #END
News Source: BILYONARYO
