BDO Unibank earned a Gold Anvil Award for its “Kabayan Connections” campaign at the 61st Anvil Awards, under the Public Relations Programs – Best Use of Influencer Marketing category.
The Bank was among a select group of Gold Anvil recipients, standing out from more than 170 companies that participated in the prestigious awards organized by the Public Relations Society of the Philippines (PRSP).
Anchored on credible brand ambassadors and influencers, the campaign delivered timely financial and security tips to overseas Filipinos and their families back home.
Piolo Pascual brought depth and institutional trust to the campaign, drawing from his two decades of authentic partnership with BDO.
Meanwhile, Small Laude, together with content creators Christian Antolin and Justine Luzares, used light, relatable storytelling to simplify banking concepts and make financial conversations more approachable.
More than promoting products, Kabayan Connections focused on building emotional trust. By reflecting the shared realities and aspirations of overseas Filipinos, the campaign fostered meaningful engagement, strengthened financial awareness, and advanced financial inclusion reinforcing BDO’s Alagang Kabayan commitment and its genuine care for Filipinos, wherever they may be. END
About BDO BDO Unibank, Inc. (BDO) is a full-service universal bank which provides a wide range of corporate and retail banking services. Its services include traditional loan and deposit products, as well as treasury, trust banking, investment banking, private banking, rural banking and microfinance, cash management, leasing and finance, remittance, life insurance, property and casualty insurance brokerage, cash cards, credit cards, and online and traditional stock brokerage services complemented by digital banking solutions to make banking easier, faster, and more secure for our clients. BDO has one of the largest distribution networks, with more than 1,800 operating branches and 5,900 teller machines nationwide. It also has branches in Hong Kong and Singapore as well as 14 other international offices in Asia, Europe, North America, and the Middle East. BDO ranked as the largest bank in terms of total assets, loans, deposits, and trust funds under management based on published statements of condition as of September 30, 2025. For concerns, please visit any BDO branch near you or reach us through any of the channels listed in the Consumer Assistance page of our website: https://www.bdo.com.ph/consumer-assistance. For more information, please visit http://www.bdo.com.ph.
BDO is regulated by the Bangko Sentral ng Pilipinas (https://www.bsp.gov.ph). Deposits are insured by PDIC up to P1 Million per depositor.The BDO, BDO Unibank and other BDO-related trademarks are owned by BDO Unibank, Inc. All Rights Reserved.
PRESS RELEASE FROM: CID COMMUNICATION